Thursday 18 April 2013

Lesson

Independent vs Mainstream
Today in the lesson we did some activities on independent vs mainstream. This has informed me of the difference between Film (an artistic form) and a Movie (a less meaningful form of entertainment). Also both mainstream and independent use some of the same methods of attracting audiences such as there would be local interest in both One Mile Away and Skyfall such as Birmingham and London. They both also use viral marketing due to it being free and is a very successful way of getting people to follow the film.
However Skyfall can do a lot more to advertise itself due to all mainstream movies having more money and can then have things such as well known actors to star in the movie which would bring more fans with. It also has a much larger global appeal due to the ability to advertise to many places around the world. One Mile Away has classification controversy due to it being realistic and could be then seen as it not being seen as suitable for all audiences.

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