Case study research

James Bond-Skyfall

How was it produced?

Cast

The cast consisted of mainly English actors such as Ralph Fiennes and Naomie Harris. This was done to stick with the major English influence in James bond films and helps generate interest by having well known English actors. There were also a foreign influence in the cast with Javier Bardem (Spain) and Bérénice Marlohe (France), these actors are well known in their respective countries and would help stir up interest there.

Crew

The director of Skyfall was Sam Mendes who is an English director which further reinforces the English grip on the James Bond franchise. The film was produced by Michael Wilson and Barbara Broccoli, both had work on many previous Bond movies and have worked together before aswell.

Location

For Skyfall they filmed in many different countries, for example, Turkey, China, Scotland and England. It was cleaver to involve scenes from different countries because countries such as China would be more interested in films that have a connection to their contry. This would generate a lot of money for the film due to the vast size of foreign markets like China’s.

How was it marketed?

It was marketed very well to generate interest in it. They emphasised a lot of the marketing around James Bond 50^th anniversary and was the reason why England had an early release date. It also took advantage of events happening in the UK such as the London Olympics which in the opening ceremony that had James Bond meeting the queen and making it look like them jumping out of a plane.

How was audiences targeted?

Audiences were targeted by James Bond being put in everyone’s faces before being released into cinemas. This was mainly done via social networking cites such as Facebook and twitter that both had their own pages with millions of likes or followers.

How accessible was it?

It was released early in the UK which is unusual as it is normally released earlier in the USA. It was a box office film and was a priority screening in most film chains. It sold record amounts in the UK as the public felt connected with it through the clever advertising.