Independent vs Mainstream

World cinema - Foreign language film
Independent - professional film production resulting in a feature film that is produced mostly or completely outside the major film studio system
Mainstream - anything that is not independent or world cinema

Clear ways to distinguish an independent - Usually uses hand held camera, small costs, small scale, realistic,                                  subject matter and social realism.

Examples of Independent films: Reservoir dogs, Donnie Darko and Monty Pythons life of Brian.

Examples of Mainstream films: Harry Potter, Avengers, Argo and Lincoln.

Section B question:

"Media production is dominated by global institutions, which sell their products and services to national audiences." To what extent do you agree with this statement.

1. Bigger budget To spend on advertising along with big actor names.
2. They have "safe" genres. The genres are all generic and a way to let the audience escape from life.
3. They use well known production companies (e.g. 20th century fox, Columbia, Paramount etc..)
4. Branding; convergence and synergy when two institutions work together.
5. High audience expectations due to high level of money been spent in producing it.
6. In English due to it being most spoken language and dominates the markets.

Skyfall abides by all the "rules" above but was had an independent production company by the name of EON and distributed by the mainstream company MGM.